British shoppers vote Apple best on the high street

The Apple Store has been voted the best shop on the high street in a survey of 11,000 British shoppers. It's the first time the distinctive stores have come top, pushing the previous winner, Lush, into second place.

Apple Store in London's Covent Garden
Apple Store in London's Covent Garden Credit: Press Association

Consumers say they were particularly impressed by Apple's "great atmosphere and products" and "excellent and knowledgeable staff".

Also highly rated, according to Which? are:

  • The Disney Store
  • Richer Sounds
  • Bon Marché

For the first time John Lewis slipped out of the top five.

John Lewis store in Stratford, east London
John Lewis store in Stratford, east London Credit: Press Association

At the other end of the scale, WH Smith was one of the lowest-rated shops for 2013, joined by a newcomer to the high street, mobile phone shop EE.

WH Smith has frequently ended up at the bottom of the rankings
WH Smith has frequently ended up at the bottom of the rankings Credit: Press Association

Consumers were asked by Which? how satisfied they were with each shop when they last made a purchase and how likely they were to recommend it to a friend. Figures also revealed more than half of shoppers buy more online now than a year ago.