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  1. ITV Report

British shoppers vote Apple best on the high street

The Apple Store has been voted the best shop on the high street in a survey of 11,000 British shoppers. It's the first time the distinctive stores have come top, pushing the previous winner, Lush, into second place.

Apple Store in London's Covent Garden Credit: Press Association

Consumers say they were particularly impressed by Apple's "great atmosphere and products" and "excellent and knowledgeable staff".

Also highly rated, according to Which? are:

  • The Disney Store
  • Richer Sounds
  • Bon Marché

For the first time John Lewis slipped out of the top five.

John Lewis store in Stratford, east London Credit: Press Association

At the other end of the scale, WH Smith was one of the lowest-rated shops for 2013, joined by a newcomer to the high street, mobile phone shop EE.

WH Smith has frequently ended up at the bottom of the rankings Credit: Press Association

Consumers were asked by Which? how satisfied they were with each shop when they last made a purchase and how likely they were to recommend it to a friend. Figures also revealed more than half of shoppers buy more online now than a year ago.