A new website is hoping to make finding your way around a lot simpler and do away with the postcode forever.
What3Words allows individuals to pinpoint any location on earth using three regular words. The company has divided up the globe into nearly 57 trillion 3m x 3m squares in the hope that one day instead of giving out an address people will give out three words.
For example users trying to locate the famous Peter Pan statue in London's Hyde Park can find the landmark by using the words "union.prop.enjoy".
What3Words co-founder Chris Sheldrick told ITV News:
The company claims that the combination of three words is far more accurate than the existing house number and street name combination and has a vision of a day when its technology will be commonplace in the navigation industry.
Whether the company will make money remains to be seen though. It is hoping that the private companies and individuals may choose to buy premium names.
It suggests that David Cameron might like to buy "10DowningSt" for his front door location.
Sheldrick adds: "His wife might prefer something less formal like daveandsamcam, perhaps."
The real challenge for What3Words will be to make its idea an industry standard. With so many stakeholders in the navigation and mapping industry, trying to get them all on board to license the idea might be tricky.
The company launches in English today but says it is working on foreign language versions which it hopes to roll out in the coming months.