Beer lovers are being urged to drink more - to help stop pub closures and push the industry back into growth.
Campaigners have said that the millions of people who go to a pub bought just one extra pint a month, the fortunes of Britain's locals would receive a huge boost.
According to the The Campaign for Real Ale (CAMRA)
- Almost two out of five pub-goers are visiting a pub less often than a year ago, leading to a slump in beer sales.
- Approximately 7.8 million pints were sold last year, compared with 8.4 million in 2010.
- An average of 26 pubs close every week in the UK.
The campaign will be stepped up at Camra's Great British Beer Festival in London, which opens today.
– Mike Benner, chief executive of The Campaign for Real Ale
Around 32 million people in the UK enjoy a beer at least once a year, but the number of people drinking in pubs has been on the decline, contributing to an overall fall in beer sales.
But with the price of a pint getting a much-needed duty cut in this year's Budget, there's never been a better time to get down the pub and help save the Great British pub. Just a pint a month extra is all it would take.