1. ITV Report

Beer lovers urged to drink an extra pint a month to help stop pub closures

Beer drinkers are being urged to buy one extra pint a month to help boost the industry. Photo: Johnny Green/PA Wire

Beer lovers are being urged to drink more - to help stop pub closures and push the industry back into growth.

Campaigners have said that the millions of people who go to a pub bought just one extra pint a month, the fortunes of Britain's locals would receive a huge boost.

According to the The Campaign for Real Ale (CAMRA)

  • Almost two out of five pub-goers are visiting a pub less often than a year ago, leading to a slump in beer sales.
  • Approximately 7.8 million pints were sold last year, compared with 8.4 million in 2010.
  • An average of 26 pubs close every week in the UK.

The campaign will be stepped up at Camra's Great British Beer Festival in London, which opens today.

Around 32 million people in the UK enjoy a beer at least once a year, but the number of people drinking in pubs has been on the decline, contributing to an overall fall in beer sales.

But with the price of a pint getting a much-needed duty cut in this year's Budget, there's never been a better time to get down the pub and help save the Great British pub. Just a pint a month extra is all it would take.

– Mike Benner, chief executive of The Campaign for Real Ale