A fisherman from Cornwall has taken to Twitter in an attempt to show readers what life on a trawler is really like.
David Warwick, who has been a fisherman for more than 25 years, believes his trade is under attack in the media from "unfair, unwarranted and ill-informed" reporting.
He decided that the best way to set the record straight was to invite millions of Twitter users to spend a day in his wellies by tweeting his every move through the course of a day.
In doing so, he says he hopes to dispel the image of fishermen as "heartless sea barons" and introduce the public to a "fishing fraternity that takes pride in the fact it is providing food security to this island nation".
David's day starts at 3am in the fishing harbour of Mevagissey on Cornwall's southern coast.
He and his crew row out to where his 35-foot fishing vessel, Valhalla, is moored before starting a long day with a cup of tea.
Deciding where to go for the day's fishing is down to "hunches" and "intuition," David says, honed by having grown up in a fishing family.
David insists he does strive to fish sustainably, but says he finds that "the science and what we see on the ground don't add up".
Fishing six days a week - weather allowing - for more than a quarter of a century gives him a fair idea of how local fish populations have changed.
Shortly before 9am, David and his crew haul in the first catch of the day before gutting and sorting the fish on board the Valhalla.
As well as giving an insight into his work, David also uses the opportunity to answer questions posed by members of the public.
At around 11am, David and his crew enjoy a well-earned lunch of sausages.
For those expecting the Cornish man to get stuck into a pasty, he says it is considered bad luck to eat the local delicacy on board a fishing vessel.
Each haul is carefully recorded in the ship's logbook before the crew head back to port after a 14-hour day at sea. They will be up at the same time tomorrow to start again.
This punishing schedule is common during the summer months when the weather allows for long days at sea. During the winter, several days can pass between outings.