Double Oscar-winning actor and executive producer Kevin Spacey has challenged TV channels to give "control" to their audiences or risk losing them.
Speaking at the Edinburgh Television Festival this evening he said that TV industry must learn the lessons of the music industry and adapt to internet consumer habits. Debi Edwards reports.
The Hollywood star, whose most recent project, House of Cards, has been a commercial and critical hit after it was released on streaming service Netflix, said it in order to innovate, TV must give their audience more freedom, and more control.
He stressed the need for TV bosses to innovate how the delivered they content, which he said was still key.
Edinburgh TV festival runs from August 22 to 24.