Many poor families in the UK are buying food out of their price range and missing out on vital nutrients, according to TV chef Jamie Oliver.
The 38-year-old superstar chef said he found it "hard to talk about modern-day poverty" as the poor in 21st century Britain did not have a grasp of good food.
In an interview with the Radio Times, the 38-year-old star said poor communities in foreign countries had a better understanding of food and therefore ate better.
Some of the most inspirational food in the world comes from areas where people are financially challenged.
The flavour comes from a cheap cut of meat, or something that's slow-cooked, or an amazing texture's been made out of leftover stale bread.
Oliver denied being "judgemental" and spoke about a mother and child who had appeared on his previous show, Ministry Of Food.
Oliver, whose new Channel 4 show, Jamie's Money Saving Meals series is designed to help people save on their food bill, added:
One of the other things we look at in the (TV) series is going to your local market, which is cheaper, anyway, but also they don't dictate size.
From a supermarket you're going to buy a 200g bag of this or a 400g pack of that. If you're going past a market, you can just grab 10 mangetout for dinner that night, and you don't waste anything."
Jamie's Money Saving Meals starts on Monday on Channel 4.