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  1. ITV Report

Asda 'deeply sorry' for selling 'mental patient' fancy dress costume

The costume as it appeared on Asda's George website. Photo: Asda

Supermarket giant Asda has been forced to apologise for advertising a fancy dress outfit featuring someone covered in blood and brandishing a machete as a "mental patient fancy dress costume".

The Halloween costume, which is designed to look like a blood-splattered straitjacket with ragged edges, was on sale for £20 through the supermarket's clothing arm George.

Many took to Twitter to express their disgust at the description including former footballer Stan Collymore, who has a well-documented battle with depression.

He tweeted: "Dear ASDA, nice stereotype of " Mental patients". Something you'd expect from the ###. A f###ing joke."

He added:

"Everyone will be running away from you in fear in this mental patient fancy dress costume," the website said. Credit: Asda

Former spin doctor Alastair Campbell, who has also suffered from the illness, wrote on the microblogging site:

Katie Dalton of Welsh mental health charity Gofal also wrote on Twitter:

No one from Asda was immediately available for comment but, in response to a barrage of tweets, the store's official account apologised and promised to make a donation to a mental health charity: