Unlike the policy announcements in both Ed Miliband's and Nick Clegg's speeches in previous weeks, David Cameron's closing address in Manchester today will set a longer term and a less specific goal.
That is a deliberate attempt by Conservative strategists to portray David Cameron as the leader of experience who is getting on with the job of governing.
The speech will focus on the traditional Tory ideals of aspiration and opportunity.
Mr Cameron will say he is creating a "land of opportunity for all" in which the government is creating the conditions for economic prosperity, welfare reform and educational excellence.
Responding to criticism that the recovery will benefit the few and not the many, the Prime Minister will stress his big plan is to help everyone, in every part of the country.
In so doing, the Tories are hoping to contrast Mr Cameron's speech focusing on governing with Ed Miliband's conference address last week which they say was peppered with "gimmicks".
The Prime Minister will also build on the promise by the Chancellor, George Osborne, to "finish the job" of repairing the economy.
Mr Cameron will defend the role of business and argue that profit is not a "dirty word".
The defence of private sector companies which, he will argue, support jobs and create wealth follows Ed Miliband's pledge to reverse the planned cut in corporation tax for big firms.
The Conservative leader's speech will bring to a close the conference in which the party has repeatedly stressed they are looking after the interests and prospects of "hardworking people".
But this will not be a "no notes" speech. Mr Cameron will not memorise his hour-long address as Ed Miliband did last week.
The Prime Minister's aides stress that memorising his speech would not be a "good use of his time" and it will be delivered from a lecturn. With notes. And an autocue.
Traditional delivery. Just like the content.