Cameron looks to address diversity with junior minister reshuffle

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David Cameron will reshuffle some junior ministerial positions today. Photo: PA

You may have woken up this morning wondering what the future will be for Esther McVey.

Over your toast, you might have concerned yourself with Norman Baker's position in the Department of Transport.

And as you put on your coat (notwithstanding the mild conditions) I am sure you worried about who would fill the vacancy in the Deputy Chief Whip's office.

No?

Well, that makes you rather normal. And puts today's coalition government reshuffle into perspective.

All the people you have heard of (the Mays, Duncan Smiths, Hagues, Osbornes and Goves) are going nowhere. Or should I say, they will remain in post.

George Osborne won't be losing his job in today's reshuffle. Credit: PA

This is not going to be a Conservative Cabinet reshuffle.

But among the junior ranks there will be some tinkering.

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Alistair Carmichael has been appointed as Secretary of State for Scotland. #reshuffle

A reshuffle to give jobs to those who have shown promising ambition and also to address one of the Conservatives' big problems: posh, white, out of touchness.

Which means if I were a white, middle-aged, male Conservative from the south - I would switch my phone to silent and spend the last day of the post-conference recess in the bath.

If, however, I was a Conservative MP from the North, or female, or from an ethnic minority - I'd keep my mobile phone within reach as there is a good chance it might ring. Downing Street might be on the other end.

The names in line for promotion are not household ones, and neither shall I list them here (there aren't that many female/northern/minority Tories anyhow).

But putting them on a rung just below Cabinet will increase their profile and get them on our bulletins a little more often.

And the strategists in Number 10 hope that will remind "hardworking" voters that the government is "on their side" and is not dominated by privileged, wealthy, out of touch southern men.

At least that's the hope.