A pioneering technique to create new hair follicles could finally banish male baldness, while returning hair to women and burns victims.
A British and American team of scientists say for the first time they have found a way to generate natural follicles from clumps of cells that are capable of sprouting human hair.
ITV News' Damian Green reports on a treatment that could help ordinary people follow some famous faces in returning hair to their heads:
Although the study is at an early stage, the researchers are confident clinical trials could begin "in the near future".
Building on work led by Professor Colin Jahoda at the University of Durham, scientists in New York tested cloned cells from seven human donors that were grafted onto the backs of mice.
In five of the tests, the transplants resulted in new hair growth that lasted at least six weeks.
Professor Angela Christiano, from Columbia University Medical Centre in New York, explained why the new advance is so significant.
She said women especially were set to benefit from the new method if the forthcoming trials are successful.
Professor Jahoda said the next stage of research must focus on the properties of the new hair follicles and the interaction with patients' existing hair cells.