Central and local government have worked with the Met Office and NHS to come up with a masterplan of what we should all do for winter.
Forget the temperatures - the hard facts are spine chilling.
Some 24,000 avoidable deaths are down to winter each year in England and Wales.
Most are over 75s, and how about this for a dismal fact - that cold weather death rate is twice that of Finland - where temperatures plunge to minus 50c.
So what have our clever national planners come up with? Well-meaning as it is, I'm afraid many people will find it a glossy, 50-page detailing of the blooming obvious.
Even more worryingly, if you look carefully, most of the key recommendations will involve householders in even more cost:
- set heating to 18 to 21°C - cost
- Plan ahead with extra supplies - cost
- Have regular hot meals and drinks throughout the day - cost
- Have your heating and cooking appliances checked regularly - cost
- If needed make sure you have a supply of oil, LPG or solid fuel so you don't run out -cost
- Insulate your water cylinder - cost
- Stock up on tinned and frozen foods - cost
Of course, as usual, nobody is saying where over-stressed householders are going to get the dosh.
I look forward to the report that does so.