Text Santa takes over ITV to raise money for charities

Holly Willoughby and Phillip Schofield for Text Santa.
Holly Willoughby and Phillip Schofield for Text Santa. Photo: ITV

ITV annual Text Santa charity campaign concludes today with a takeover of ITV to raise money for six charities in the run up to Christmas - ending in a spectacular show tonight.

Santa (aka Robbie William) joins Ant and Dec for Text Santa.
Santa (aka Robbie William) joins Ant and Dec for Text Santa. Credit: ITV

The six charities that will benefit from the campaign are:

Programs throughout the day will be celebrating Christmas with the Text Santa campaign, from Jeremy Kyle and Lorriane right through to a celebrity newsreader edition of The Chase featuring Alastair Stewart.

Text Sanat will start the ITV takeover from 6pm with the fund raising finale on ITV at 8pm and will be presented by Ant and Dec, Phillip Schofield, Holly Willoughby, Christine Bleakley and Paddy McGuinness. They will be joined by the cast of Coronation Street and Emmerdale, and a host of 'mystery' guests.

One Direction are get behind the Text Santa appeal.
One Direction are get behind the Text Santa appeal. Credit: ITV

People all around the country are also doing their bit by wearing their Text Santa hats and paying to join in the day of #hattitude.