Dry January could extend throughout the whole year for some, as so-called "dry pubs" spring up across the country.
The venues have all the traditional feel of a pub - live music, friendly banter and food - but do not serve any alcohol.
Instead they have a selection of tea, coffee and mocktails - and have become a hit with those recovering from a drink problem.
Former Coronation Street actor Kevin Kennedy, who played fan favourite Curly Watts, is one such recovering alcoholic.
He now plans to open up a dry pub, called Kennedy Street, in his home town of Brighton.
"It's a safe place, a safe environment," he told Daybreak.
– Kevin Kennedy
We make it as interesting as possible. You have live bands, you have your galleries, you can have a poet thing.
There are all sorts of things to keep you going. It is a safe place and it's non-judgemental.
Kevin insisted the pub was open to everybody, though it would be staffed by recovering alcoholics, like himself.
In his book, Street to Recovery, he confessed to taking cocaine and speed at the height of a shocking addiction to alcohol.
Kevin got to grips with his drink dependency back in 2000 and a subsequent visit to a dry pub in Liverpool called the Brink, motivated him to start his own alcohol-free space.
Daybreak correspondent Gamal Fahnbulleh paid a visit to the Brink to see if a bar without booze had the same atmosphere as a regular pub.