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It's time to clear up the confusion over E-cigarettes

Electronic cigarettes are assembled at a factory in China. Photo: ITV Tonight

If you are not doing it yourself, doubtless you know someone who is trying to quit smoking.

What I've discovered in researching E-cigarettes is that many highly-respected experts believe we have the chance of a lifetime to turn the tide on tobacco.

E-cigarettes seem to offer the best opportunity in generations to end our fatal affair with the conventional cigarette - yet there are some big problems.

I found that concerns about the regulation and quality of these devices can be traced all the way back to China, which is where the vast majority are made.

Two manufactures spoke to us about their concerns regarding the lack of quality control standards.

I was amazed to hear how strongly the World Health Organisation is willing to express its reservations about E-cigarettes.

This United Nations health body thinks we need much more safety testing before we start using them.

Closer to home, the authoritative British Medical Association is also unwilling to back the electronic smoking alternative until more is known about long term effects.

Even the NHS website is peppered with warnings that we still don't have proof they can help you quit smoking.

Despite these concerns, so many individuals have told me their stories of quitting the killer weed thanks to E-cigarettes.

One of the most significant was Ron, who I had the great pleasure of meeting in South Shields.

Ron said he had ended his tobacco addiction thanks to E-cigarettes. Credit: ITV Tonight

He's been diagnosed with terminal cancer after years of smoking. Thanks to e cigs, he told me, he has managed to end the tobacco addiction - and he wants to spread the word to prevent others suffering.

I suspect that the real scandal here is that seven years after E-cigarettes arrived in the UK, our officials and regulators have still failed to catch up.

There has not been the clinical testing that some medical authorities deem necessary.

The end result is that the public is left not knowing who to believe: How can consumers make an informed choice without the essential information?

While arguments rage over the future of E-cigarettes, there is one thing we already know - that every year around 100,000 are dying from tobacco smoking.

That is surely reason enough for officials to make every effort possible to clear up the confusion and doubts.

Chris Choi examines the new findings and speaks to the retailers behind e-cigarettes: