Beyonce, Victoria Beckham and Jennifer Garner are among the female role models who are fronting a campaign to ban the word "bossy" from being used to describe women.
The Ban Bossy campaign, run by the Girl Scouts of the USA and the organisation Lean In, aims to promote leadership roles among women and raise young girls’ self-esteem.
The average girl’s self-esteem drops 3.5 times more than boys' between primary and secondary school, an issue the campaign aims to dispel.
Influential females, including Glee star Jane Lynch and American diplomat Condoleezza Rice, want to change the culture around leadership and discourage the use of a word, which they believe stops girls from expressing themselves.
Facebook chief operating officer Sherly Sanberg, who launched the campaign, said, “My teacher took my best friend Mindy aside and she said, 'You shouldn’t be friends with Sheryl - she’s bossy'. And that hurt.”
In the video Beyonce tells women to “Be brave, be you”. The Drunk in Love singer ends the video by sharing the poignant message, “I’m not bossy, I’m the boss.”
Influential female figureheads took to Twitter to share their support for the campaign: