Twitter's social innovation leader found a new use for the social media network, as she tweeted her experience of going into labour.
Claire Diaz-Ortiz, who has been called everything including 'The Woman who got the Pope on Twitter' and usually posts communications-related tweets, began her journey googling "Did my water just break?"
Currently googling: Did my water just break? #labor
Moved on. Now officially googling "Am I in Labor?!?"
In pure Twitter-style, the hashtag #inlabor soon began trending, in which Diaz-Ortiz reported how far apart her contractions were:
When you go into labor weeks early, you don't remember to pack a baby bag. #inlabor
However, there were bumps in the road, as her car began to overheat:
Speed bumps on road and contractions don't mix. #inlabor
Car overheating again. Another gas station. Woe is me. #inlabor
Mechanic says car fine. Gives me thumbs up. Tells us to get to hospital. #inlabor
Despite getting the thumbs up from the mechanic, her car broke down, forcing Diaz-Ortiz to have to wait for a taxi.
Car now broken down. On side of road. Need taxi. #inlabor
Can't find taxi. Is this a joke?!? #inlabor
Six hours later, the Twitter innovator reported she had finally made it to a hospital.
Taxi found. Checked in at hospital. Screaming women abound. #inlabor