Teenage girls in New York are being taught how to promote themselves in "bragging" lessons, in a bid to help boost their self-esteem and enable them to compete better with their male peers in the job market.
The initiative is the brain-child of Peggy Klaus, who says the lessons are intended to help young women overcome "imposter syndrome" and learn how to promote themselves and their accomplishments. She says the skills are vital to compete in the current economic climate.
Life-coach Klaus hosts an annual "Brag party" for High School Juniors where volunteers teach girls how to improve their confidence. Speaking on Good Morning Britain, Klaus said:
Apprentice winner and cosmetic surgery entrepreneur Dr Leah Cotton said she thought the idea was interesting, as many men tend to be a lot more comfortable talking about their capabilities than women.
Cordelia Kretzschmar reports.