Twitter users have hijacked the hashtag #AskThicke to torment singer Robin Thicke over his "sexist" lyrics and comments.
Music channel VH1 put a call-out on Twitter asking for questions to put to the Blurred Lines singer in what should have been a light-hearted probing.
But instead many people expressed their outrage at the Canadian chart-topper's lyrics, and the video accompanying his big hit which featured naked female models dancing:
Last year Thicke was named "sexist of the year" by the campaign group End Violence Against Women Coalition.
The group pointed to comments he had made in interviews including one given to GQ magazine in which he said: "People say, 'Hey, do you think this is degrading to women?' I'm like, 'Of course it is. What a pleasure it is to degrade a woman. I've never gotten to do that before'."
Unimpressed online users took the opportunity to ask questions such as "did you really write a rape anthem as a love song for your wife and are you still wondering why she left you?" and "If one of your songs played in a forest and no one was around to hear it would it still be sexist and gross?".
Another commented: "It might seem like some of the questions on this hashtag are cruel and abusive but Robin, I know you want it."