A bizarre promotional video for Blackburn Rovers' new home kit has prompted mixed responses from fans.
The 'Birdy's Date' clip shows a Rovers fan preparing in his bathroom for what looks like a rendezvous with a female supporter pictured nearby.
He then gets himself dressed up and heads out - but rather than meeting the mystery woman, he actually pops down to the club shop and picks up the club's new shirt.
Twitter users were largely bemused by the advert, though some were quick to point out it had already garnered thousands of views on YouTube.
#birdysdate I feel ill, Blackburn Rovers deserve to get relegated for that promo video
Some compared it to a previous campaign by Blackburn promoting their owners' chicken company.
Venky chicken or #birdysdate advert? Tough call.
Whether people love it or loathe it, the club will surely be pleased that their viral marketing campaign has received the desired publicity.