Parents are getting competitive over the gifts they buy their children's teacher, with some going to extreme lengths to be considered for teacher's pet, it has emerged.
In a recent article in Tatler magazine, teachers were quoted they'd received designer handbags, diamond necklaces, free use of private jets, keys to a villa and wads of cash.
One teacher admitted to Good Morning Britain gifts can really influence their view of a child.
The price parents are prepared to pay for gifts has also gone up, according to Netmums survey.
The average amount now spent has reached £10, while the number of parents forking out more than £20 has increased by 50%.
Of the 1,149 families polled, more than a quarter said they felt pressured into buying a gift for their child's teacher.
The most common gift was chocolates, but families have also been splashing out on luxury items such as a Harrods hamper, a Tiffany necklace and spa days.
Good Morning Britain spoke to children and teachers at one primary school to find out what they really wanted.