1. ITV Report

UK shoppers 'paying hundreds more' for tech goods than US

Microsoft Xbox One was £57 more expensive here Credit: PA

UK consumers are paying "over the odds" for technology products than US shoppers, according to a watchdog.

Which? compared the prices, excluding tax, of 13 identical products ranging from televisions and gaming consoles to desktop applications and security software and found UK consumers are paying more than they would in the US.

The price difference on some items were reported to have run to hundreds of pounds.

How much more are you expected to pay in the UK?

  • Samsung television - £402 more
Samsung television said to cost over £400 more than in the US Credit: PA
  • Apple MacBook Pro 13-inch laptop - £194 more
  • Microsoft Xbox One - £57 more
  • Sony PlayStation 4 - £57 more
The Sony PlayStation 4 was £57 more expensive here Credit: Plessis Thierry/ABACA/Press Association Images
  • 12-month subscription to Adobe Creative Cloud - £114 more
  • Microsoft Office Professional digital software - £89 more

Which? executive director Richard Lloyd said:

UK consumers are getting a raw deal by paying up to hundreds of pounds more for the same tech products on sale in the US. Manufacturers should play fair and explain why consumers are paying more for buying in the UK.

– Richard Lloyd, Which? executive director

A Microsoft spokeswoman said: "Pricing varies by region and is dependent on a variety of specific factors including, but not limited to, exchange rate, local taxes, duties, local market conditions and retailer pricing decisions".

Apple, Samsung and Sony were asked to comment on the Which? report but have not yet responded.