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Watch GMB presenters Susanna Reid and Ben Shephard take the Ice Bucket Challenge

The presenters get wet in the Ice Bucket Challenge. Photo: Good Morning Britain/ITV

Good Morning Britain presenters Susanna Reid and Ben Shephard have taken part in the viral 'Ice Bucket Challenge' live on air.

In the challenge, participants have to pour a bucket full of ice water over their heads to help raise awareness for a disease, or make a cash donation to the cause.

Credit: Good Morning Britain/ITV
Post dunking, the pair look a little chilly Credit: Good Morning Britain/ITV

The Ice Bucket Challenge has been adopted by Macmillan Cancer support in the UK, with celebrities including tennis star Andy Murray and golfer Ian Poulter taking part.

The ice bucket challenge is the latest social media craze celebrities have taken to in a bid to raise money for neurodegenerative disease ALS.