Mark Bustos, a hair stylist from an upscale salon in New York, spends his only days off every Sunday offering hair cuts to the homeless.
The generous hairdresser approaches each person with the same phrase, "I want to do something nice for you today," and shares many of his street stylings on his Instagram account.
Bustos provides up to six cuts every Sunday for no charge at all.
The New Yorker began offering the regular good deeds after his visit to the Philippines in May 2012, where he encouraged a barbershop to provide its services to impoverished children in need of a fresh look.
"The feeling was so rewarding, I decided to bring the positive energy back to NYC," the 30-year-old told The Huffington Post.
The 30-year-old said he cuts hair all over New York City, often accompanied by his girlfriend, who will offer the homeless clients food and drink.
He said: "One response we've gotten is, 'Nobody ever asks me what I actually want. I usually just get leftovers and scraps'."
Bustos has also provided hair cuts to people living on the streets of Jamaica, Costa Rica and Los Angeles.
The stylist said he cuts the hair on street corners and pavements where the public can watch in the hope that they will "find inspiration in the good deed," and also be kind to the less fortunate.
"Even a simple smile can go a long way," he said.
The stylist told the paper he would "never forget the name" of one of his homeless clients, Jemar Banks, who took one look at his haircut and asked Bustos if he knew anyone hiring for jobs.