1. ITV Report

UK's 'most generous' towns for giving to charity revealed

Bedford has been titled the UK's most generous town after donating the most money to charity, according to a study by fundraising website JustGiving.

In the year leading up to May 2014, 41,631 people living in Bedford donated a total of £1,145,967 to appeals on the website.

Bedford was crowned the 'most generous' town in the UK. Credit: PA

The data is based on the number of givers and the amount donated in relation to the size of each area's population.

The top 10 'most generous' towns are:

10. Bristol- 28,553 donations and £848,674 raised.

9. Watford- 22,643 donations and £737,375 raised.

8. High Wycombe- 31,658 donations and £1,004,113 raised.

7. Cheltenham- 33,381 donations and £976,995 raised.

6. Aberdeen- 58,307 donations and £1,872,610 raised.

5. Woking- 27,646 donations and £921,165 raised.

4. Brentwood- 21,672 donations and £750,509 raised.

3. Reading- 58,235 donations and £1,711,566 raised.

2. Cambridge- 48,295 donations and £1,440,634 raised.

1. Bedford- 41,631 donations and £1,145,967 raised.

Charlie Wells, Chief Marketing Officer at JustGiving told ITV News:

Congratulations to Bedford! Looking at this data has been a real insight into how the nation donates, with some towns and cities emerging as giving hot spots. Online giving is transforming the way people give, helping causes to reach more people, raise more money and inspire more giving.

– Mr Wells