1. ITV Report

Cash reward offered to help identify man filmed 'kicking' squirrel into Grand Canyon

An animal rights campaign group is offering a cash reward and free holiday to anyone who can provide information about a man who was filmed kicking a squirrel into what appears to be the Grand Canyon.

It shows two tanned men wearing boxer shorts and straw hats on the edge of the canyon. One of them appears to use snacks to tempt a a squirrel, before booting it off the edge to a certain death.

A man appears to put out treats to tempt the squirrel closer Credit: YouTube

People for the Ethical Treatment of Animals (PETA) has offered a £10,000 reward and a trip to the Grand Canyon in exchange for "information leading to the arrest and conviction of the perpetrator".

The group's UK director, Mimi Bekhechi, said:

Studies show that people who commit violent acts against animals don't stop at just one victim. Someone out there may know who sadistically sent this trusting squirrel plunging to his or her death, and PETA is calling on that individual to come forward now – before anyone else gets hurt.

– Mimi Bekhechi, PETA
What appears to be a squirrel (circled) just before it was kicked Credit: YouTube

The statement also says that the perpetrator is "believed to be from a French-speaking country".

The act of cruelty was captured in a video allegedly uploaded to YouTube by an innocent bystander and not the perpetrator.

A man kicks what appears to be the squirrel (circled) off the edge of the canyon Credit: YouTube

The Grand Canyon, in the US state of Arizona, is up to a mile deep and is famous for its sheer drops to the valley below.