Liverpool are prepared to sell naming rights for the main stand at Anfield as they look to fund the £75m redevelopment of their historic stadium.
Last month, Liverpool City Council voted unanimously to approve work on two of the stands at Anfield which will see the ground's capacity rise to 54,000.
While the Premier League club will refuse to allow any sponsor the right to rename the entire stadium, they are looking into raising vital funds for the project, due to begin in early 2015 following a consultation period with local residents.
“The new main stand is going to be a big focus for all of us. The process is still ongoing. We’re getting closer to certainty but we’re not there yet,” Liverpool's chief commercial officer, Billy Hogan, told the Liverpool Echo.
“When that certainty arrives, from a commercial standpoint we’ll be ready to get to work on that. We wouldn’t consider selling naming rights for the stadium as a whole but in terms of the name of the main stand that’s something we will look at.
“We’ll be looking to bring in a number of new partners. A naming partnership for the stand would make sense.”