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  1. ITV Report

Cambridge University set to appoint professor of Lego - more or less

Photo: REUTERS/Yves Herman

The University of Cambridge is considering plans to appoint a "Lego professor", it has announced.

The Lego professorship of play in education, development and learning, to give the post its full title, will come with a research centre and £4m in donations from the Lego Foundation.

The offer from the foundation, which owns 25% of the famous toy firm, is currently "up for consideration" by the university's board, according to a Cambridge spokesperson.

A full announcement will be made in October.

Cambridge University Credit: Nick Ansell / PA Wire

The LEGO Foundation, which describes itself as a “corporate foundation” based in Denmark and Switzerland, says it was founded “to make children’s lives better – and communities stronger – by making sure the fundamental value of play is understood, embraced and acted upon”.