The average Brit spends almost ten years of their lives in front of the television, research has suggested.
The study also identified an increase in people watching TV on their own with UK homes having an average of four different devices to watch programmes on.
Researchers questioned 2,000 people and found the average person clocks up nine-and-a-half years of TV watching in a lifetime.
Almost a fifth (19%) said they watched TV at work, while more than a third (37%) admitted to eating at least one meal in front of the box every day.
The survey, commissioned by on demand service uktvplay.co.uk, found an emerging generation gap in viewing habits as well with more than a third (37%) of 18 to 24-year-olds preferring to watch TV on tablets, mobiles or laptops as opposed to the national average of 15%.
It also found viewers in that age group watch a third (33%) of their TV on demand.
UKTV's controller Emma Tennant said: