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  1. ITV Report

Prince Charles urges Britons to holiday at home and support flood-hit areas

Prince Charles is urging people to consider 'staycations' this year Credit: Alan Davidson/Daily Mail/PA

Prince Charles has urged Britons to holiday at home this year and visit parts of the country which were hardest hit by winter flooding.

The keen environmentalist called on the public to rally around communities that have bounced back despite floods wreaking "devastation and heart-breaking losses" and to support their recovery.

Writing in the Daily Telegraph he said:

There is no doubt in my mind that the best way to help flooded areas recover is by people continuing to visit and stay in these beautiful places in order to keep the vital local businesses going.

– Prince Charles
Flood hit areas including Somerset, Scotland and Lancashire have all had to bounce back to protect their tourism industry Credit: PA

The call for extra support comes after Met Office figures released on Wednesday confirmed Britain had seen the second wettest winter on record with a total rainfall of 529 mm last year as severe storms battered the country.

Hotels, bed and breakfasts, businesses and attractions in Britain's most popular beauty spots were destroyed and faced a battle to recover in time for the 2016 holiday season.