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  1. ITV Report

US company apologises for offensive 9/11 'Twin Towers' ad

A commercial showed people 'falling' and screaming as they fell in 'Twin Towers' made of mattresses. Credit: YouTube/Jamie Barrientos

A mattress company in the USA has apologised after a commercial it shared on social media referring to the 9/11 attacks sparked outrage.

Miracle Mattress in San Antonio, Texas, shared the offensive advert on its Facebook page for its "9/11 sale".

A woman appearing in the advert said: "What better way to remember 9/11 than with a Twin Tower sale? Right now you can get any size mattress for a twin price!"

She later flings out her arms to cause two of her colleagues to fall screaming on to "Twin Towers" made of mattresses.

After screaming herself, the woman composes herself and adds: "We'll never forget."

Hundreds of people posted comments of complaint.

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The offending ad was soon taken down off the Facebook page and replaced with a letter of apology by owner Mike Bonnano.

He said the video was posted by the San Antonio branch without his approval, adding: "The video is tasteless and an affront to the men and women who lost their lives on 9/11."

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The letter continued: "All I can say is that I am deeply sorry and on behalf of the Miracle Mattress family, I accept responsibility for this thoughtless and crude advertisement and will immediately hold my employees accountable for this serious lapse of decency."