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Why Black Friday buyers are seriously savvy shoppers

There's a lot of rubbish spoken about Black Friday.

Anyone who thinks it's about gullible shoppers being exploited by ruthless retailers is wrong.

Here are two brief insights that show how savvy consumers have become about this:

  • Data from online searches I've seen shows many consumers now begin researching Black Friday deals as far back as August
  • A retail insider told me that as much as 65% of clothing bought online today will end up being returned.

Shoppers are carefully stalking and choosing deals using every trick in the book - to extract as much from retailers as they can. Good for them!