Emirates will sponsor the FA Cup sponsor for next three years it has been confirmed.
The airline will become the lead Partner of The FA Cup, to be known as The Emirates FA Cup, from next season until 2018.
Football is a truly global sport, a unifying factor in many communities and nations across the world. Never is this more evident than with The FA Cup, which has an unrivalled heritage and draws a global audience of more than 1.1 billion people. The spirit of competition, fair play, and sparking the passions of a global audience, are all values we share at Emirates.
That is why we are proud to be the first title sponsor of the tournament and we look forward to a long-term partnership to support and connect fans to their teams both here in the UK and across the world.
– Sir Tim Clark, President of Emirates Airline
Greg Dyke, Chairman of The FA said: "Emirates' commitment to our sport i5 evident and securing such an iconic and forward-thinking lead partner for The FA Cup is great news for us, the fans and for the whole game. The partnership will help take the tournament to new audiences, inspire interest in football from across the globe and allow us to continue our investment into the game at all levels."
ITV News' Sport Correspondent Steve Scott has attended Fifa president Sepp Blatter's press conference in Zurich, and asked Mr Blatter if he fears being arrested amid allegations of bribery and corruption at the body.
Newly-elected Fifa president Sepp Blatter said he will not forget the "hate campaign" launched against him by Uefa, who have led calls for him to resign.
Uefa president Michel Platini personally asked Blatter to resign over the corruption scandal, and appealed for members to vote him out at yesterday's closely watched election battle.
Blatter told Swiss TV station RTS
It is a hate that comes not just from a person at Uefa - it comes from the Uefa organisation that cannot understand that in 1998 I became president."
Asked if he would forgive Platini.
I forgive everyone but I do not forget.
– Sepp Blatter
He suggested the timing of a police swoop at a Zurich hotel on Wednesday, when seven Fifa football officials were arrested in connection with decades of alleged rampant corruption and fraud, was "an attempt to interfere with the congress."
He added: "I am not certain but it doesn't smell good."