1. ITV Report

Campaign to boost 'stay at home' tourism in the East

The Norfolk Broads are a popular holiday destination in the East of England attracting thousands of visitors. Photo: ITV Anglia/David Bush

Holidaymakers in the UK are being offered huge discounts on hotels and attractions in a bid to encourage them to holiday at home this summer. The "staycation" campaign was launched this morning by the Culture Secretary Jeremy Hunt in a bid to capitialise on the Olympics and the Queen's Diamond Jubilee.

Norfolk's Stephen Fry appearing in a new government advert to persuade more British people to holiday at home in the UK. Credit: VisitEngland

The "staycation" campaign includes a TV advert featuring big stars like Stephen Fry and Julie Waters. Tourists spend over nine billion pounds in the East of England. Nearly half of that comes from day visitors.

Under the "staycation scheme" tourists will be able to take advantage of big discounts on hotels and attractions. To mark Olympic year, some holiday companies will be slashing 20.12% off the cost of trips. In the Anglia region the bargains include sky diving at Bodyflight in Bedford, visiting Banham Zoo in Norfolk and discounted tickets prices at Newmarket Racecourse.

"2012 is going to be a year like no other in our history with the diamond jubilee celebrations and the Olympics. With so much going on, this is the perfect time to make the most of the UK and take your holiday, long weekend or short break here."

– Culture Secretary, Jeremy Hunt

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