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  1. ITV Report

Holiday at home, says culture secretary

Holidaymakers in the UK are being offered huge discounts on hotels and attractions in a bid to encourage them to holiday at home this summer.

The "staycation" campaign was launched today (Tuesday March 7) by the Culture Secretary Jeremy Hunt in a bid to capitialise on the 2012 London Olympics and the Queen's Diamond Jubilee.

It includes a TV advert featuring big stars like Stephen Fry and Julie Waters.

Tourists spend more than nine billion pounds in the East of England. Nearly half of that comes from day visitors.

More on this story

  • East Anglia tourism boost

    It's hoped a new plan to give holidaymakers in the UK huge discounts on hotels and attractions will boost tourism in the East of England.

  • Discounts for holidays at home

    The Culture Secretary Jeremy Hunt is to start a campaign to boost the British tourist industry during summer 2012 with local discounts.