1. ITV Report

Norwich City extend sponsorship with Aviva for four more years

Norwich City captain Grant Holt shows off the club's new home strip with teammates Photo: ITV Anglia

Norwich City today (Wednesday April 18) announced an extended sponsorship deal with Aviva. The four year deal means the longest commercial partnership in the club's history, spanning eight years to Spring 2016.

The club also unveiled their new home kit for next season while also launching a new supporters scheme 'Global Canaries', making use of social media and the worldwide attraction of the Premier League.

Speaking at the launch at Carrow Road, Norwich City's Chief Executive David McNally said 'Aviva has a very strong presence locally. Norwich will always stay local and to partner with a local business is important. But to partner with a local player with a global presence is like winning the pools'.

'We can now start to work on some other exciting, perhaps international initiatives. The last four years with Aviva have been terrific. The next four years will be even better'.

The new home strip will be the club's third in the last three years but Mr McNally said 'All big teams have one-year kit cycles. We think that we're a big team. The supporters quite rightly think that Norwich City are a big club. We've got a huge fanbase, so we should behave like a big club. If we didn't we would be at a competitive disadvantage to our peers'.

Anne Filatotchev, UK Marketing Director for Aviva said, 'The contract is really about our commitment to the club and to the local community as well. We've had a great last four years with the club. We've done a lot and achieved a lot together. 'We've had great UK awareness through our sponsorships, so having our names on the shirts and having the support of the club has been great for the Aviva brand.

No details have been revealed about how much the sponsorship is worth. 'Those will remain confidential but it's going to be great value for both of us' she added.

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