Children in the Great Yarmouth and Waveney area are among the fattest in the country. An investigation has found that 27.6% of children in the coastal region are seriously overweight - the fifth highest figure in the UK.
But is is a countrywide problem. 10.5 per cent of boys and 8.8 per cent of girls in reception year (aged 4-5 years) and 20.5 per cent of boys and 17.4 per cent of girls in Year 6 (aged 10-11 years) are classed as obese.
A special team of health professionals in Great Yarmouth and Waveney are now working on a new campaign to encourage parents and children to be aware of weight issues and to help children eat a more healthy died.
Obesity leads to serious health problems like cancers, Type 2 diabetes, and heart diseases. The projected costs to the NHS of obesity are projected to reach £9.7 billion by 2050, with wider costs to society estimated to reach £49.9 billion per year.