A county cricketer found himself in a spot of trouble after calling Northamption a 'Dive' and branding some of its residents as 'scum'.
The player made the comments on the social networking site Twitter.
Northamptonshire County Cricket Club all-rounder David Willey, son of former England cricketer and current international umpire Peter Willey, tweeted: "What is it with the majority of Northampton being incredibly rude! #mannerscostnothing #scum".
Team-mate Niall O'Brien responded: "Town centre?" to which 22-year-old Willey, who is from Northampton, tweeted: "Yes, terrible isn't it! Absolute dive!"
Today David Smith, chief executive of Northamptonshire Cricket Club, said he hoped coverage of his comments would make the player think about what he had said.
In a statement released by the club, Mr Smith said: "We won't comment on individual tweets made on a personal profile page which have nothing to do with the club.
"The players are reminded of their responsibilities on social media by the Professional Cricketers' Association. Modern media is a challenge for all professional clubs and we ask the PCA to ensure that players are educated properly.
"David is a very talented cricketer who is going to have a fabulous career but perhaps this coverage will make him stop and think about what he has said."
The player later apologised for his comments.
Posting on his Twitter page today, Willey said: "To clear up yesterdays tweets for those who are genuinely interested, I popped in to Northampton Town Centre to get barged by one guy who didn't apologise, held the door open for a family who didn't say thank you and flashed a car at a junction and didn't get a thank you.
"Admittedly my comment was extreme and I'm aware all Northamptonians are not scum so I apologise to anybody who I have offended.
"I do believe Northampton Town Centre needs improving but to call it a 'dive' was an exaggeration."