Like Faberge or Tiffany it's a name which conjures up images of wealth and opulence
A new Ferrari could cost you the price of a decent family home...and hundreds and hundreds of them have been at Silverstone drawing crowds from all over the country.
Seven decades of prime Italian engineering were on show, with owners only too happy to chat to other owners and would-be owners alike.
In places it looked like a red sea, with islands of yellow or blue mixed in for good measure.
The motor sport cars on show demonstrated Ferrari's racing prowess...and there was also plenty of action on the track to keep the crowds entertained.
Bernard Worth has owned his Mille Miglia model for fifty two years.
This evening there's an attempt to break the world record for the largest parade of Ferrari's. With more than 1,200 signed up to take part it should be an easy ride.
Pictures from Ferrari of 964 cars attempting to break the world record for the biggest ever parade of cars from the marque.