Ipswich has launched a campaign to stop the sale of super strength alcohol in what's believed to be the first initiative of its kind in the UK.
Off-licence owners are being asked to remove strong beers and ciders from their stores in an effort to tackle alcohol abuse.
The town has seen four street drinkers murdered in the last three years and police say the scheme could help those who are alcohol dependent, as well as those tasked with clean-up operations.
Big chains including Tesco, the East of England Co-Op and McColl newsagents have signed up along with smaller independent retailers to voluntarily remove the products.
The campaign, backed by Suffolk Police, NHS Suffolk, Ipswich Borough Council and Suffolk County Council, is targeted at beers and ciders with an alcohol volume of 6.5% and over which are often sold cheaply.
There are 130 off-licences in Ipswich, 53 of which will be super-strength free following the launch.