Former Norwich City footballer Darren Eadie is spearheading a campaign to build a mental health clinic for players.
Eadie wants to create a retreat somewhere along the North Norfolk coast, but says he's being frustrated by what he believes is a lack of support from the players' union.
He's now determined to help provide the sort of facility that would have helped him when he was at a low ebb.
The recent suicide of the Wales football manager Gary Speed has raised the issue of depression in football.
Eadie himself suffered from it after injury wrecked a promising career.