1. ITV Report

'Be Safe, be seen' - road safety campaign

Cambridgeshire police urging motorists and cyclists to make sure they're seen as the days get darker. Photo: Kristian Rasmussen,

Police in Cambridgeshire have launched their 'Be SAFE, be seen' campaign. Officers are asking pedestrians, cyclists and motorists to make sure they're visible when they're out and about:

The winter months pose more driving hazards for all road users and it is vital that people take sensible precautions to reduce the risk of being involved in a collision.

– Sergeant Gordon Murray

The police are persuading people to:

  • Wear bright clothing, preferably high-visibility clothing, to ensure that you can be seen.

  • Make sure you have lights on the front and rear of your bike as it is illegal to ride in the dark without them.

  • Stay alert and aware of what is going on around you.

  • Always wear a cycle helmet; it could save your life.

  • Obey the Highway Code.

  • When walking on a carriageway, always face oncoming traffic.

For further advice visit the police website