1. ITV Report

'Be Safe, be seen' - road safety campaign

Cambridgeshire police urging motorists and cyclists to make sure they're seen as the days get darker. Photo: Kristian Rasmussen, sxc.hu

Police in Cambridgeshire have launched their 'Be SAFE, be seen' campaign. Officers are asking pedestrians, cyclists and motorists to make sure they're visible when they're out and about:

The winter months pose more driving hazards for all road users and it is vital that people take sensible precautions to reduce the risk of being involved in a collision.

– Sergeant Gordon Murray

The police are persuading people to:

  • Wear bright clothing, preferably high-visibility clothing, to ensure that you can be seen.

  • Make sure you have lights on the front and rear of your bike as it is illegal to ride in the dark without them.

  • Stay alert and aware of what is going on around you.

  • Always wear a cycle helmet; it could save your life.

  • Obey the Highway Code.

  • When walking on a carriageway, always face oncoming traffic.

For further advice visit the police website