Norwich City manager Chris Hughton has challenged out-of -favour striker Luciano Becchio to force his way into first team contention after the Argentine complained about his lack of playing time.
The 29-year-old joined the Canaries from Leeds United last January following a blistering start to the season for the Yorkshire club, but has since found his chances severely limited at Carrow Road.
With the arrival of three forwards in the summer, Becchio has slipped even further down the pecking order at Norwich, only managing to register 14 minutes of football all season.
Becchio's frustration finally boiled over this week with the striker choosing to pour his heart out to The Daily Mirror.
It was a move that disappointed Norwich City manager Chris Hughton, who now wants Becchio to do his talking on the pitch.
– Chris Hughton, Norwich City Manager
"He's a very good lad, Luciano, but in this circumstance he just needed to do things in the appropriate channels.
"What he has to do is work hard, and continue to work hard, and we all know in this game that you can be a player that's out of the reckoning for a period of time and circumstances can change."
Hughton also confirmed that Becchio will be in the squad for this Saturday's crucial clash with fellow Premier League strugglers Crystal Palace.
The Canaries will be without a number of key men for the visit of Palace thanks to an every-growing injury list, not helped by the news earlier this week that key duo Anthony Pilkington and Robert Snodgrass will be ruled out for "several weeks."
However, with so many injuries, the game will give a chance for other players to stake a claim to become more permanent members of Hughton's regular starting line-up.
Young winger Nathan Redmond is now one of only two natural wide men in the squad with any Premier League experience.
Despite being a regular at the start of the season, Redmond has been used more sparingly in recent weeks, but will now get a chance to prove his worth to his manager in the absence of Pilkington and Snodgrass.
– Nathan Redmond, Norwich City
"When I came here I knew I had to fight for my place and I knew I had to give a good account of myself.
"I've always said that I'm not going to be in the side throughout the season, I'm going to have ins and outs.
"But with the injuries, it's a bit unfortunate and it's a bit disheartening for the squad, but we've got a strong squad that will fill in for their places."
Coming into the game on the back of a defeat to Newcastle United, Chris Hughton's depleted ranks will know that only a win against Palace will do.
Failure to do so could spell major trouble ahead for both Hughton and his players.