With the January transfer window now open for business, ITV News Anglia looks at what areas our region's clubs will be looking to strengthen ahead of the second half of the season.
After an upturn in results before Christmas, a disastrous festive period has seen Norwich City's cushion over the bottom three in the Premier League cut to just three points.
Manager Chris Hughton has already stated his desire to sign a wide player to cover for injuries to the likes of Anthony Pilkington and Elliott Bennett, whilst a centre back could also be targeted.
Ghanaian defender Samuel Inkoom was quoted in The Daily Express earlier this month suggesting that the Canaries and Crystal Palace had enquired about his availability, and it's clear to see why Norwich need defensive reinforcements with the club shipping goals on a regular basis.
In an ideal world a creative midfielder would also be on the radar, but with Hughton having been handed the largest transfer budget ever given to a Norwich manager in the summer, the purse strings could be tighter at Carrow Road this time out.
Coming into January, Ipswich Town hold one of the precious play-off positions in the Championship and they will be hoping to add to their squad in order to ensure that they stay there.
The priority will be to extend the loan of promising Manchester United midfielder Ryan Tunnicliffe who has made a considerable impression since arriving in the summer.
United boss David Moyes had indicated that Tunnicliffe could return to Old Trafford in January, but Town will be optimistic of keeping the 21-year-old in Suffolk for a little longer yet.
With a limited budget, Mick McCarthy may once again have to look at smart loan deals to add depth to his squad in preparation for the busy end to the season, although the recent arrival of proven Championship goalscorer Sylvan Ebanks-Blake should provide an injection of class once he has fully recovered from an ankle injury.
Goals have historically never been in short supply at Peterborough United, and it's been a similar story so far this season with Posh among the highest scorers in League One.
However, keeping teams at bay has proved to be a lot more challenging, and with centre back Gabriel Zakuani having left the club,_ _defensive additions could be the first port of call.
Posh have a reputation for unearthing hidden gems and selling them on for a healthy profit, and the same approach may be taken again in this window.
Young wonderkid Jaanai Gordon has already earned a move to Premier League West Ham United, but Posh would loathe to lose any more key players as they bid for an immediate return to The Championship.
With Stevenage in deep financial difficulty and staring relegation from League One straight in the face, January promises to be a testing month.
The club this week announced that star winger Luke Freeman is likely to be sold to help balance the books, with a number of Championship clubs chasing his signature.
The 21-year-old will be a huge loss, and manager Graham Westley could also be set to lose James Dunne, Dani Lopez and Robin Shroot.
Westley will once again need to wheel and deal, with free transfers and loan signings likely to be all that Stevenage can afford, but many will fear that Boro could end the month with a weaker squad than when they started it.
MK Dons couldn't have wished for a worse start to the month, with the news that they'll be without prolific striker Patrick Bamford for the second half of the campaign.
The Chelsea man is expected to instead sign for a Championship club, and the Dons will face a big challenge trying to replace the frontman who has bagged 16 League One goals so far this season.
Such a gaping void will obviously need to be plugged quickly by Manager Karl Robinson if the Dons are to mount a promotion push, but with his contacts in the game, Robinson will be hopeful of attracting another promising youngster on loan.
Colchester United will once again by working on a shoestring budget during the January transfer window, and loan signings are likely to be the main arrivals.
Everton youngster Luke Garbutt has showed just how effective such a route can be for clubs like the U's, with the 20-year-old having added quality to Joe Dunne's ranks.
Sealing a loan extension for Garbutt until the end of the season would be good business for Colchester.
January looks like being an interesting month for Northampton Town, with the club closing in on a new manager following Aidy Boothroyd's departure.
The incoming boss faces an uphill battle to keep the Cobblers in the Football League, with the club currently rooted to the foot of League Two.
With the club also the lowest scorers in the division, it's evident that Northampton are in desperate need of some more firepower, and fresh blood up front is sure to be a priority.
On loan MK Dons striker Izale McLeod has returned to Stadium MK, but a similarly experienced striker may be the answer.
Southend United's impressive season so far has been built on a solid defence, with the Shrimpers only conceding 20 league goals to date.
Only leaders Chesterfield can boast a better record, but United will be have been saddened to lose imposing Wigan Athletic defender Rob Kiernan who has been recalled by his parent club.
Finding an adequate replacement for Kiernan could prove pivotal to Southend's ambitions, although another striker would also be welcome.