Inside the UK's biggest independent games studio, staff at 'Jagex' are working on 'Transformers Universe' - a new game due to be released this summer.
Based in Cambridge, the company is at the industry's cutting edge, one of the first to produce digital games which don't have to played through a console.
'Jagex' is not alone in choosing Cambridge as a base.
In fact, 18% of the UK games industry workforce is based in the city - totalling around 1,200 jobs.
Across the UK, the computer games industry was worth £3billion in consumer sales last year.
Jeremy Cooke runs 'Games Eden', the industry's network in the East, and he believes that Cambridge should be considered as a big player.
Well qualified graduates are also a draw.
Several of the city's leading companies, including 'Jagex' and 'Frontier' were founded by Cambridge University graduates, and the industry recruits a highly skilled workforce.
Furthermore, the Games Technology Degree course at Anglia Ruskin aims to teach the skills the industry needs.
These youngsters will hopefully form the industry's future and it's likely to be a future that will lie in games for mobiles and tablets, a whole new area for Cambridge companies to exploit.
With so much competition, it will be more important than ever to attract the top talent, but companies say that's under threat.
The debate about taxes versus growth is not unique to the games industry, but it could help decide whether Cambridge continues to be at the heart of this global network.
Click below to watch a report from ITV News Anglia's Elodie Harper