More than two fifths of parents in the East of England would consider taking their children out of school for a holiday - despite the threat of fines - according to a new survey.
Today MPs will debate the sharp price rises imposed by holiday companies during the school breaks after an e-petition attracted almost 170,000 signatures.
Parents now face a potential fine for taking their children out of school for holidays during term time.
But many say they think it is worth taking the fine - £60 per pupil, per parent if paid within seven days - because it still works out cheaper than going away at peak times.
A survey of UK parents, commissioned by Travel Zoo, found:
More than two fifths (44%) of parents in the East of England were prepared to take their children of out of school during term time.
Half are against the fines with just under a fifth (19%) saying it should be up to parents to decide whether to take their children out of school.
And around one in 10 (11%) parents in the region are still unaware of the fines.
The government amended regulations in September 2013 to remove head teachers' powers to grant children leave during term time for the purposes of taking a family holiday. Term-time leave may now only be granted in exceptional circumstances.