1. ITV Report

Children watching up to four hours of TV a day

Ollie and his little sister Sophie enjoy their favourite television programme Photo: ITV News

A new report has found that children are watching as much as four hours of television a day.

Most of that television viewing is on live TV rather than the "on demand" services that are on offer.

This is what the report discovered.

  • 3 hours 55 minutes a day watching TV
  • 89% viewing time is devoted to live TV

We found that talking to parents when compiling this report that a lot of families are still sitting down and enjoying broader family shows, but children will still be enjoying their own programming, but mainly they are watching on the TV in the living room and often as a family.

– Richard Chapman, TV Licensing

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