Just the name conjures up lovely images of summer.
Strawberries - sunshine, warm weather, happy days.
And on this fruit farm in Emneth on the Norfolk/Cambridgeshire border, they've got loads of them.
Ella Vielgosz is picking as quickly as she can. This has all the makings of a bumper crop after two very disappointing seasons.
It's very much a family business. Today the Meltons have an important guest to impress.
Riccardo Lavarini owns the Spaghetti House chain of restaurants in London, and is looking for a potential supplier so he can put fresh, tasty strawberries on the menu.
Those who work here are mostly from Eastern Europe and will stay for the length of the strawberry season before returning home. At peak times, this is a 24 hour a day operation.
The strawberries packed here will be on the supermarket shelf tomorrow.
They'll be on sale even more quickly in the family farm shop a few miles away in King's Lynn.
There's certainly more than a drop of the red stuff here - summer 2014 looks to be one to remember for the great british strawberry.
Click below to watch a report from ITV News Anglia's Malcolm Robertson