Norwich City have completed the signing of prolific Bournemouth striker Lewis Grabban for an undisclosed fee.
The 26-year-old has penned a three-year contract at Carrow Road, with the option of a further year.
Grabban was in big demand after hitting 22 goals in The Championship last season, with the likes of Cardiff City, Middlesbrough and Fulham all thought to have been interested in luring him away from Dean Court.
Grabban is a player who has developed with age, after initially struggling for form in his early years as a professional.
He started his career at local side Crystal Palace, where he failed to make a significant impact.
He was loaned out to Oldham Athletic and Motherwell while at Selhurst Park, before leaving to sign for Millwall in 2008.
Again, Grabban didn't pull up any trees at his new club, and he was allowed to join Brentford in 2011 - a club where he spent time on loan.
However, it was his next club, Rotherham United, where Grabban began to blossom.
In his solitary season in Yorkshire, the striker bagged an impressive 18 goals in 43 appearances and it wasn't long before several clubs were chasing his signature.
In the end, Bournemouth won the race and their faith was rewarded as Grabban helped them to secure promotion to The Championship in 2013.
The goals continued to flow for Grabban in the second tier, and he soon made his name as one of the most feared strikers in the division.
Click below to see Grabban in action for Bournemouth last season
Brighton and Hove Albion held talks with Grabban in January this year, but the forward decided to stay with Bournemouth - signing a new contract.
Championship top scorers 2013/14
- Ross McCormack (Leeds United) - 28
- Jordan Rhodes (Blackburn Rovers) - 25
- Troy Deeney (Watford) - 24
- Lewis Grabban (Bournemouth) - 22
However, after finishing the campaign with 22 goals to his name, it was always going to be hard for the Cherries to hold on to their star man.
Newly-relegated side Cardiff City had a bid accepted after meeting a release clause in Grabban's contract, but he decided to join Norwich City.
The Canaries will be hoping he can fire them to promotion next term and secure an immediate return to the Premier League.