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  1. ITV Report

Last bastion of seaside variety

Cromer Pier Photo: ITV News Anglia

For generations the end of the pier show was part of the traditional British seaside holiday, but now only one remains in Europe and that’s in Cromer in Norfolk.

Two shows are being performed there throughout the summer, a relic from the days when holidaymakers came for a week and expected to make two trips to the theatre.

Credit: ITV News Anglia

The seaside special has been running since the 1970s. It’s helped launch the careers of well known names like Bradley Walsh and they’re already planning next year’s show.

I’m very proud of it but I also feel a lot of responsibility to keep it going. It’s a really really well attended show and I really really try my hardest to make it the best it can possibly be, lots of sparkle, lots of fun, a lovely experience for everybody.”

– Di Cooke, Director
Crome Pier Credit: ITV News Anglia

It’s not just during summertime that the feathers and the sequins come to the pavilion theatre. There’s now a christmas show too.

Credit: ITV News Anglia

There are some summer shows, but they all seem to have dwindled down to two nights a week because they can’t sustain it. I don’t know how cromer do it. It’s got a captive audience and they’ve never lost their production values.”

– Paul Eastwood, Comedian

It’s all taking place on a pier that has stood here since 1901. To many it is the heart of the town.

I don’t think anybody particularly realises how important it is but the audience that come here to see shows on the pier or just to walk on the pier naturally have to come through the town so there’s the potential to all the shops and of course the guest houses and hotels to benefit from the pier being here.”

– Bruce Stratton, Marketing advisor, Cromer Pier

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