A cascade of poppies will fill the skies above Suffolk this morning as the Royal British Legion officially launches its latest appeal in the county.
A hot air balloon will sail above Bury St Edmunds as the charity, which supports the armed forces community, encourages people to "re-think Remembrance" this year.
The Royal British Legion has long been associated with veterans from the first and second world wars but is keen to raise awareness of the support it offers all generations of the armed forces.
Once up in the air, 6 Regiment Army Air Corps, based at Bury St Edmunds, will scatter poppies over the community below.
Nationally, the Poppy Appeal is hoping to raise £43m this year, with Suffolk hoping it can build on the £728,644 it raised last year.
Events will also take place at Parker's Piece in Cambridge and Queen's Square in Corby tomorrow.